Feedback

Excellent  considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create effective set design and mise en scene – the kiss represents the electric feel.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’.  This is sustained and thorough and accurate in discussion of the branded themes of an electric feel for example in discussion of the beat of the song and pacing of the cuts used in the editing process.  

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as FCP Tools – such as glow in colour process.   Excellent command of terminology and understands and discusses convergence really well – this is impressive knowledge at times.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.  Recognises the need to account for errors in the post production stage and the importance of convergent technologies.  Well evaluated.

This is a well considered documentary

Evaluation Task 4

Task 4: pre production.

Before creating our products for this unit of media we had a lot of pre production work to do.

the first task was to find a track and an artist that we wanted to create a music video for and come up with an advertisement campaign. to do this we opened my laptop and went through my I-tunes, as well as youtube which is a new media technology. we decided to chose MGMT's track electric feel form their album Oracular Spectacular. 

The next task was to start to look into other bands with a similar style to come up with a campaign. such as Jimi Hendrix (http://en.wikipedia.org/wiki/Jimi_Hendrix)

to do this, we used google as a search engine to find similar bands and styles that we wanted. all this research was then blogged using the online platform of Blogger. 

after having looked at many different styles and a few bands of similar genre as MGMT we had to decide upon a final look (Image to be read by audience) and an original name to be marketed under. to do this we used Google translate and typed in words such as 'Moon', 'love' and 'peace' in the end we chose the google translation for love in haitian. 

Amongst Having used GOOGLE for research in post production we also used:

Photoshop: CS5 extended version 12.0

we used photoshop to come up with concepts and ideas to our digipak and poster. We designed several different versions of the poster. I came up with the final design and was in charge of creating the digipak and poster.

Throughout the process of creating these products I:

• I merged layers.
• Created layers. 
• Blended layers.
• Adapted images within layers.
• Adapted the threshold of the faces, to create the final images of the band members, to do this I copied their faces 4 times each, I then went into my settings and posterised them to create the stencil effect.
• I added a colour boost to the background image to bring out more contrast.
• I blurred layers to make them all similar. 

Google(for these reasons):

to research different artists look. and bands that are similar to the one we where trying to create. as well as different styles and ideas for our music video. we used Google the online search engine. through using this technology we found images of the look that we wanted. 

also through using the internet and search engines we found stills of shot types that we wanted to use. 

YouTube: 

we used YouTube to search for many music videos so as to get more ideas for shot types that we wanted and more information on the look of other bands with a similar style. 

Still Camera(DSL):

we used a DSL camera to take pictures of the band so that we could create the digipak and poster using photoshop. 

Blogger:

I used blogger to blog all of the ideas, influences and information about what we did throughout the process. 

Animatic:

the animatic was a way of creating a simple story board to see how the video would work.
I did this by drawing out each shot type that we wanted and a rough version of the narrative. after all the corrections where made to the shots and narrative. we then stuck all the drawings/shot choices and filmed them each for 10 seconds and edited them to make an animatic shown.

http://www.youtube.com/watch?v=yYDmaexVHic