permission letter to Columbia

Hurtwood House School

Holmbury St. Mary

Dorking, Surrey

RH5 6NU

Columbia Records UK
Derry Street 
London W8 5HY




To Columbia Records UK,


We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

Electric Feel- MGMT


With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.


The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.


Yours sincerely


Ian Heritier, Nicola Duckert, Richard Hill and Will Day


Hurtwood House School

review of the story board

after having had discussions with the group and with the media editing group we decided that we are going to cut the narrative to be a lot shorter and the switch to the 'Electric Feel' faster in the video, this is because everyone in our target audience had been to a house party so we don't need to show to many shots of the narrative that happens before the hose party,

THE CUTS:

• him dancing with the random girl
• possibly some of the shots of him falling over the couch 

this sequence of shots where taking to long so we have cut them, this will allow for the video's narrative before the 'ELECTRIC FEEL' to be shorter. 

we have decided to make the set more of a massive prop, my this i mean that after the 'ELECTRIC FEEL' we have discussed the idea of moving the props around, this means possibly moving the couch onto the wall allowing a shot like this to happen, 

as for the actual set walls, we are going to cut many holes into the panels and then from the outside we will shoot lights into the room, it also allows for shots shooting though the holes. 

shoot day

"Electric Feel’ - Lanmou

Shooting schedule - 18th November 2011 

Studio Performance shots [UV] - 9:00 - 13:00

1. Wide Shot - Whole Band
2. Close up full frontal - Singer
3. MCU - Singer
4. Profile Shot - Singer
5. Staggered Profile Shot - Singer 1+2
6. MCU - Guitarist
7. ECU - Guitarist’s Fretboard
8. ECU - Guitarist tapping foot
9. MCU - Bassist
10. Close Up - Bassist’s right hand
11. Wide Shot - Synth/Drum player
12. ECU - Fingers on Drum-machine
13. Close Up - Synth
14. Detail Shots (time allowing)

Studio Narrative Shots ‘Normal’ - 14:00 - 16:00

1. MCU- Dude enters door, goes right
2. MCU - Dude grabs drink, walks off left
3. POV - Holding Drink
4. Profile Shot - ‘Electric Girl’ dancing
5. MCU - Girl dancing 
6. MCU - Dude sees girl
7. Close Up - "
8. MCU - Girl turns and looks over
9. ECU - Girl's eyes
10. Wide Shot - Dude starts dancing over
11. Two Shot - Both dancing
12. Details - Dancing
13. Close Up - Them getting closer
14. Close Up - Dude closing eyes
15. Close Up - Him opening eyes (electric blue lenses :)
16. Wide Shot - Band's POV, them kissing

Studio Narrative Shots ‘Electric’ [UV] - 16:00 - 18:00

1. Profile - Them getting out of the kiss
2. Zoom out - Changed surroundings into 'electric craze'
3. Wide Shot - Crowd Party
4. MCU - Crowd members dancing
5. Wide - Crowd Part
6. Details of Dancers (UV paint etc.)
7. Funky Disco Ball
8. Wide Shot - Lasers and Smoke and crowd
9. Crane Shot - Aerial view of band from front
10. OTS Shot - Girl smiling at guy while dancing
11. OTS Shot - Guy dancing with girl
12. OTS Shot - She pulls him into the crowd
13. MCU - he follows her
14. Profile - Kiss (fade out)

Guildford - Semi-detached average dwelling. Post 18:00

1. Exterior Shot - People arriving at house party. (Better if in twilight.)
2. Exterior Shot - People leaving house party (Must be night-time.)

Feedback

A sound set of post entries which has met expectations set - conceptually some really good idea's but need more detail in evaluation and crucially links to media concepts.

There are one or two ways to develop the blog.  First to begin using a wider range of blogging tools - there are lots of well presented images, but use of Flickr or powerpoint will increase the creativity that is shown on your blog.  Second the valid, detailed and reflective comments that you make need to be developed further with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you  are trying to represent about your artist. 



THE ELECTRIC FEEL

To show this part of the video we are having many differences in the set and lighting.

the first part of the video is set in naturalistic lighting, the party is a bit slow moving.
once the 'electric feel' kicks in the part becomes more wild,
for this we are thinking

• strobe lighting 
• ultraviolet lighting 
• creating holes into the wall to shine different lights through the holes
• 
  

lighting design

This was the initial set design. 

revised set and lighting.

the initial idea was to have the set as a small house party, with simple standard lighting. After the narrative was over, we would switch to lighting the set using

• strobe lights 

• ultraviolet lights 

the set starts in dim lighting. 

After having had a talk to the lighting and set designer for our set we had to rethink a few of the kinks in our set, and in the lighting design. 

we have now gone with the set for a house party owned by parents not the person having the party so the walls will be wallpapered and the floor will be made of wood, he have made the room a bit smaller to accommodate the lights which we are going to set around the entire set, these lights will switch on during the time that the electric feel comes in.

the lighting is important to the star image as it sends the right images we want to represent our band with.
we have divided the shots into two,

1. people at party nothing out of the ordinary
2. ultraviolet lights (important to the mise en scene of the 'Electric Feel')

the lighting is important to show to the audience what it is we are trying to say about the band, our target audience could be described as being in the bottom three classes of the social ranking.

ELECTRIC FEEL STORYBOARD

this is the animatic we made for our story board, I have never made an animatic before. 

the process of making the story board was long and frustrating, as soon as we thought we had it some new problem would arise. 

for the story boards I started out by drawing the individual performance shots, then later realising that I had left many out, after I had started to deal with this problem, we changed the number of people in the band and what they play so some of the shots are irrelevant. 

the process of editing had taken longer than I had hoped, but in the end we finished it. 

after having had a chat to the set designers here we decided that the electric feel needed to be more of a capitalised point in the video. this video is more of basic visual outline for the video than an accurate representation. 

for the editing stage of this part I found it more stagnant and boring visually than other projects I have edited, the process was enjoyable as it did mean that we didn't have to get the cuts to be accurate to what is going on, it was more of a base outline. 

we started the process by placing the clips into bins (files)

we also named each individual shot as this made the process faster and stopped us having to find each shot every time we wanted the shot in.

this is what the full editing program we used looks like.

for the editing we found the beats and edited them to it.  this bar above shows how we found the highest and loudest beat in the bar to know where to cut accordingly.
This is a screen recording, from when we edited our animatic:

https://docs.google.com/leaf?id=0B8uvPz7iPH4JODljYzU0MjEtMTQzYy00ZTc5LTlkZDUtYzQ1ZWUzYmYyYmI1&hl=en_US