granted some of the comments that we received from youtube are similar but we have some that are constructive and one that comments on how we could improve.
during our group crit I writ some of the points raised down so as to have written points to remember:
constructive/ liked:
• the colour scheme of the video along with that of the digipak
• the neon feel
• the dancers
• they understood and read into the druggie/ experimental youth culture
• to the question of wether they would like the band live they all answered that they would go see them at a festival live rather than in the video
• they understood the look of indie ie. afros, clothes, instruments and neon light for the look.
what they didn't really like/ understand:
• the narrative the thought needed to be extended and done more obviously.
• more band energy like they needed to seem more with one another and not like strangers.
• some of the girls wanted a better looking band
• and some of the group wanted less drug culture influence in the video.
this does however show us that they understood that the target audience was meant to be of youth experimental culture and the the band was not meant to be sexualised or even appear sexy but that we where selling them on the target audience and music.
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